Product bundling is one of the most effective strategies to increase your Shopify store’s average order value (AOV). But with dozens of bundle apps available, which one should you choose?

We tested 15 of the most popular Shopify bundle apps to help you make the right decision.

Why Product Bundling Works

Before we dive into the comparison, let’s understand why bundling is so effective:

  • Perceived Value: Customers feel they’re getting a deal when items are bundled together
  • Cross-selling: Bundles naturally introduce customers to complementary products
  • Decision Simplification: Pre-made bundles reduce decision fatigue
  • Higher Basket Size: Customers buy more items per transaction

According to our data, stores that implement bundling see an average 15-25% increase in AOV.

What to Look for in a Bundle App

When evaluating bundle apps, consider these key factors:

  1. Ease of Use - How quickly can you create bundles?
  2. Customization - Can you style bundles to match your brand?
  3. Pricing Flexibility - Fixed discount, percentage off, or dynamic pricing?
  4. Analytics - Does it track bundle performance?
  5. AI Features - Does it suggest bundles automatically?

Top 5 Bundle Apps for 2026

1. BundleGPT

Best for: AI-powered bundle creation

BundleGPT uses artificial intelligence to analyze your product catalog and automatically suggest bundles that are likely to convert. It’s the only app that combines AI suggestions with Bayesian pricing optimization.

Key Features:

  • AI-generated bundle suggestions
  • Bayesian pricing optimization
  • Automatic bundle copy generation
  • Real-time analytics dashboard

Pricing: Free plan available, Pro starts at $19/month

2. Bundler

Best for: Simple bundle creation

A solid choice for merchants who want straightforward bundle functionality without the bells and whistles.

Key Features:

  • Mix and match bundles
  • Volume discounts
  • Frequently bought together

Pricing: From $9.99/month

3. Wide Bundles

Best for: Quantity breaks

Excellent for stores that want to offer volume discounts and quantity-based pricing.

Key Features:

  • Quantity breaks
  • Volume discounts
  • Bundle builder

Pricing: From $14.99/month

4. PickyStory

Best for: Upselling combos

Great for creating upsell opportunities with bundle deals and combo products.

Key Features:

  • Bundle deals
  • Combo products
  • Kits and sets

Pricing: From $9.50/month

5. Bundle Products

Best for: Simple BOGO offers

If you just need basic buy-one-get-one functionality, this is a cost-effective option.

Key Features:

  • BOGO offers
  • Simple bundle creation
  • Basic analytics

Pricing: Free plan available

How to Choose the Right Bundle App

Consider your store’s specific needs:

  • Just starting out? Start with a free plan to test bundling
  • Want AI assistance? BundleGPT is the clear winner
  • Need quantity breaks? Wide Bundles is your best bet
  • Looking for upsells? PickyStory has you covered

Implementing Bundles: Best Practices

Once you’ve chosen an app, follow these best practices:

  1. Start with complementary products - Bundle items that naturally go together
  2. Test different discount levels - Find the sweet spot between margin and conversion
  3. Feature bundles prominently - Don’t hide them in a corner of your store
  4. Track performance - Monitor which bundles perform best and iterate

Conclusion

Product bundling is a proven strategy for increasing AOV. The right bundle app depends on your specific needs, but all the apps in this comparison can help you grow your revenue.

Ready to start bundling? Try one of these apps and see the results for yourself.

Frequently Asked Questions

How much can bundling increase my AOV?

Most stores see a 15-25% increase in AOV after implementing product bundles effectively.

Do I need a paid app for bundling?

You can start with free plans, but paid apps typically offer better analytics, customization, and AI features.

How do I know which products to bundle?

Look at your sales data to find products that are frequently purchased together. AI-powered apps like BundleGPT can suggest bundles automatically.